The Polkadot (DOT) community has selected IndyCar racer Conor Daly as its brand ambassador for the prestigious Indianapolis 500.
The deal marks the first time in sports history that the sponsorship of a major athlete has been decided through a blockchain-based community vote, demonstrating a transformative approach to dealing with sports and technology.
Conor Daly, a prominent figure in American professional racing and a fan favorite for his achievements on and off the track, received overwhelming support from the Polkadot community, with a 95.8% approval rating for his sponsorship.
Daly’s varied career includes notable performances in the NASCAR Daytona 500 and the Indianapolis 500, making him an ideal representative of Polkadot’s vision of a more open and decentralized web.
The sponsorship goes beyond supporting Daly’s racing efforts, with the aim of showcasing Polkadot’s groundbreaking technology. Founded by Ethereum co-founder Gavin Wood, Polkadot aims to create a decentralized and secure web3 ecosystem.
The partnership with Daly at the May 26 Indianapolis 500 initiates a year-long partnership that will include community events and digital campaigns to promote the benefits of blockchain technology to a broader audience.
Conor Daly expressed his excitement and honor in representing a community-driven brand like Polkadot, emphasizing the importance of returning power to the people. He said:
“The fact that thousands of individuals in the Polkadot community have chosen me as their ambassador demonstrates the potential of a freer and more open Internet.”
Daly added that he is excited to be racing not just for a brand, but for a community of developers, investors and everyday people who are actively shaping the future of the internet.
The innovative sponsor selection process moves from traditional, opaque negotiations to a transparent, community-driven approach.
Chris Wade, a member of the Polkadot community who was instrumental in Daly’s sponsorship proposal, noted the importance of using blockchain technology to democratize the process, making it more accessible and inclusive.
As Polkadot aims to challenge the norms of digital and physical interactions, the partnership with Conor Daly demonstrates the platform’s commitment to innovation, robust technology and community-focused governance. It also serves as a model for future collaborations between different industries.
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