Starbucks shutting down Odyssey Beta NFT program

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Starbucks is putting an end to its Odyssey Beta program, an NFT-related extension to its existing rewards system.

The American multinational coffee chain wrote in an official blog post yesterday that the Starbucks Odyssey Beta program “must come to an end to prepare for what comes next as we continue to evolve the program.”

Starbucks Odyssey Beta will close on March 31.

The company’s nonfungible tokens, called Stamps, will remain accessible on Nifty Gateway, a curated NFT platform. Its Odyssey marketplace will transition to the Nifty marketplace, but Stamps can be — like other NFTs — transferred to external wallets and traded on other marketplaces.

Starbucks Odyssey is also shutting down its Discord server on March 19.

“As we look to evolve the program, we will be keeping the community in mind, and we are working to have a place for members to connect in the future,” the company wrote.

“While the Starbucks Odyssey Beta program is ending, we are excited for you to see what comes next and are grateful for your consistent engagement and feedback,” it added. “We are thankful to have had this opportunity to test into these different ways of driving community and loyalty at Starbucks and we look forward to bringing these learnings to a broader audience.”

The coffee company shuttering its NFT program may not come as a surprise to some. It notably failed to sell out its Starbucks First Store Collection — which was sold, at the time, for $100 per token — in April 2023.

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The news also comes at a time when NFT mints on Ethereum are trending to historic lows, according to The Block’s data.


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About Author

Adam is the managing editor for Europe, the Middle East and Africa. He is based in central Europe and was a managing editor and podcast host at the crypto exchange OKX’s former research arm, OKX Insights. Before that, he co-founded BeInCrypto.com, which he elevated into one of the leading crypto media brands at its peak as the editor-in-chief. Earlier, he served as the editor-in-chief at Bitcoinist.com. Before joining the blockchain and crypto industry, he worked for Looper.com, Grunge.com and SVG.com. He tweets via @XBT002 and can be emailed at [email protected].

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