Black Mirror’s Smile Club Launches on Base

Today marks the launch of Black Mirror’s Smile Club, a cutting-edge collaboration between Pixelynx, Animoca Brands, and Banijay Brands, now available on Base.

Drawing inspiration from the acclaimed ‘Nosedive’ episode, Smile Club introduces a groundbreaking blend of digital collectibles and immersive storytelling. Fans are invited to mint their characters and embark on quests to achieve the coveted 5-star rating through SMLE points.

This innovative project combines collectibles, digital experiences, and live episodic content. The first pilot episode, developed in partnership with BasedAF, promises to immerse users in a world where their actions may shape future episodes.

A Star-Studded Roll-Out

The journey kicked off with a star-studded spectacle, including luminaries like Transmoderna, Dixon, deadmau5, Richie Hawtin, and more featured in Times Square. The campaign hinted at the role of social scores and the rating system, setting the stage for social challenges, interactive quests, and exclusive rewards.
In a society driven by status, early adopters reap the greatest rewards. Accumulate points to ascend the social ladder, with early minters enjoying the highest status and reaping the benefits of the SMLE reward system.
The first pilot episode, a collaboration with BasedAF, a virtual production channel, went live this week, demonstrating Smile Club’s potential to span multiple mediums and captivate a global audience. This innovative approach presents a new vision for digital collectibles, where users can mint characters, participate in quests, and potentially shape future episodes.


Join Smile Club on Base and become part of a cultural phenomenon. Mint your character and venture into the Smile Club universe in pursuit of a five-star destiny. Even if you can’t claim a Smile Pass, register for a free Smile ID to access the experience and rewards system. The full collection dynamically adjusts to reflect your character and social status, evolving as you engage in new quests, creations, and community interactions.

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Don’t miss your chance to be part of history with an innovative project pushing the boundaries of collectible culture, fandom, and interactive entertainment.


PIXELYNX was founded in 2020 by Inder Phull and iconic musicians and technologists Joel Zimmerman aka deadmau5, Richie Hawtin aka Plastikman, as well as music industry visionaries Ben Turner (Graphite; IMS: International Music Summit; AFEM: Association for Electronic Music) and Dean Wilson (Seven20 Entertainment; mau5trap). The company, based in London and Los Angeles, is focused on building an entertainment ecosystem that aims to transform the way creators connect and build with their fans through a network of interactive experiences.

Twitter: @PIXELYNX + @blackmirror_xp + @korus_ai | Instagram: @pixelynx_io

About Banijay Brands

Banijay Brands, part of content powerhouse Banijay, controls the brand licensing rights to some of the most high profile and creative IP in the world. From entertainment and scripted through to animation and game shows, Banijay’s diverse portfolio offers commercial opportunities in multiple categories. Banijay is home to over 120 production companies across 22 territories, and a multi-genre catalogue boasting over 146,000 hours of original standout programming.

With unrivalled commercial capabilities, Banijay Brands brings the group’s stories and brands to life through consumer products, live experiences and gaming. Built on independence, creative freedom, entrepreneurialism and commercial acumen, the company, launched in 2008, operates under the direction of Chief Executive Officer, Marco Bassetti.

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