In a fusion of music, fashion, and technology, web3 luxury fashion platform SYKY has launched “Glamour as Armor,” a digital fashion collaboration with Korean-American R&B sensation Audrey Nuna.
This initiative marks Audrey’s debut in the digital fashion realm, coinciding with the release of her new single “Jokes On Me.” The collection, designed by SYKY Collective member and digital artist Fanrui Sun from Sunw, features two bespoke pieces that embody the song’s themes and will only be available through SYKY.
The newly released “Jokes On Me” single, characterized by Audrey Nuna’s signature “rage n B” style, reflects on the complexities of a high-profile lifestyle through its beat-driven hooks. In line with the song’s themes, the digital attire designed by Sun features cool, metallic textures and sharp, edgy designs that embody defiance and resilience. These elements are vividly brought to life in the song’s hero image and lyric video, where Nuna is depicted wearing the digital ensemble.
Introducing SYKY x Audrey Nuna designed by Sunw.
Discover a bespoke collection featuring two digital fashion pieces by SYKY Collective designer @sunwanw, worn in the cover art for @audreynuna‘s new single, “Jokes on Me.”
Open edition mint with access to:
AR try-on
— SYKY (@the_SYKY) May 3, 2024
Sun, a digital artist known for her luxurious and technologically advanced designs, has previously worked with global brands such as Adidas and Mercedes Benz. Her contributions to the “Glamour as Armor” collection, such as the pieces named Symphony and Galactic, blend futuristic and medieval influences, encapsulating a vision of romanticism and strength. Symphony, a suit of digital armor complete with a breastplate and battle skirt, exudes the poise of a warrior, while Galactic offers a softer, dreamlike quality with its jellyfish-inspired, opalescent design.
“Audrey’s innovative approach to storytelling serves as an inspiration of what creative magic could emerge when digital fashion, art and music collide”
ALICE DELAHUNT
“Audrey Nuna is a groundbreaking artist, and we are honored to have collaborated with her to bring SYKY Collective designer Sunw’s digital fashion designs to the forefront of culture,” said Alice Delahunt, founder and CEO of SYKY. Through the “Jokes on Me” single launch, Audrey’s innovative approach to storytelling inspires what creative magic could emerge when digital fashion, art, and music collide.”
“This collaboration is my first experience with digital fashion, and I’m excited to be partnering with SYKY, a platform that is trailblazing the future of the industry to inject a piece of innovation into the mainstream,” said Nuna. “I have admired Sunw’s groundbreaking work as a digital artist and I am lucky to have been able to collaborate together to design a cool digital piece for “Jokes on Me.’”
The collection will be sold for 0.016 ETH per piece on SYKY.com, where buyers can also use augmented reality tools to try on the digital garments. Additional perks for purchasers and SYKY Keystone Holders include access to exclusive digital content, such as downloadable 3D files for content creation, an invitation to a virtual hangout with Sunw and Audrey Nuna, and entry to a special social event with Audrey in New York City on May 14. Keystone Holders will also receive an exclusive digital piece commemorating the collaboration.
Editor’s note: This article was written by an nft now staff member in collaboration with OpenAI’s GPT-4.
The post SYKY and Audrey Nuna Launch “Glamour as Armor” Digital Fashion Collab appeared first on nft now.