Crypto.com has big plans for 2025, with a renewed service package connecting to credit card and stock services. The crypto trading platform presented its 2025 roadmap as it appears to be preparing to stretch its leading position across multiple crypto cycles.
Crypto.com has announced its 2025 roadmap after a year of dominating North American crypto trading and surpassing Coinbase. The announcement arrived after a rise in pro-crypto expectations based on the ties between Bitcoin’s fate and US election results.
Crypto.com building on solid 2024 performance
Crypto.com cashed in on its growing reputation, as its native CRO token reached a one-month peak and traded between $0.087 and $0.091.
The payment, trading, and investment hub will tap some of the available DeFi functionalities, but it is also expected to extend its services to fiat banking, stocks, and crypto card issuance. Other products will include rewards on Bitcoin, margined derivatives, and a new set of Cronos AI dev tools. The existing and new financial services may be subject to limitations for some countries and territories.
Crypto.com also announced its Level Up reward initiative, which will span the brand’s entire family of companies. Level Up will reward users of the brand’s existing and upcoming products, including on deposits and savings accounts.
Users will receive bonuses on deposits and transfers, up to 7.5% annualized on idle cash balances for the first year, and up to 8% rewards on Crypto.com card spending. The platform will also expand to lifestyle benefits, including support and services from partners. All new products from the brand will come with Level Up additional perks over time.
The Crypto.com brand and services already have a strong reputation, but the project aims to move into memetic status, by raising a social media family. Kris Marszalek, the company’s CEO, presented the 2025 roadmap as a community effort and outreach. The project aims for a “transformative year” in 2025.
Coming back to our roots of building with the community and for the community: here’s our public roadmap for 2025.
It covers key releases across crypto, stocks, banking and cards, all with heavy incentives with our Level Up program.
Let me know what you think #crofam. https://t.co/PQGZSyj5fb
— Kris | Crypto.com (@kris) November 6, 2024
On the matter of wider crypto adoption, Crypto.com and Cronos Bank have set a goal of bringing international business and personal bank accounts. Customers will also have access to a fiat wallet, fully compliant with EU payments in the SEPA Euro Area, as well as US banking access.
At the end of October, Crypto.com also acquired an SEC-registered broker-dealer. After the acquisition of Watchdog Capital LLC, US-based traders will be able to acquire and trade equities and equity options.
“We are aggressively working towards integrating traditional financial tools with digital financial capabilities and are doing so while maintaining our focus on building responsibly with the necessary licenses and registrations to operate as the industry’s leader.”
Kris Marszalek, CEO of Crypto.com.
Crypto.com was one of the startups to unite crypto and traditional finance with its first public ICO in June 2017. The project has endured multiple bear markets and regulatory obstacles to emerge as one of the most liquid trading and DeFi hubs in 2024.
Crypto.com has $6.45B in total value locked and a highly liquid exchange with more than $8.5B in daily volumes. Its closest competition, Coinbase carries around $5.6B in daily volumes.
Crypto.com to grow its L2 brand
In addition to its fintech functions, the Crypto.com brand is working toward a native L2 chain, Cronos. The Cronos chain itself has $418M in locked value and is Crypto.com’s main DeFi activity hub.
As an L2, Cronos intended to ride the trend of building ZK-EVM, which is still partially centralized. The Cronos L2 launched in August 2024, and it is a relatively new addition to the DeFi space.
VVS Finance DEX is the leading app on Cronos, which has liquidity inflows from ETH liquid staking. Cronos also carries the CROFAM token, a community decentralized asset aiming to tap the meme token energy. CROFAM has a market cap above $300M, but it remains a relatively niche asset.
Crypto.com has reached more than 100M customers based on its reports, reaching the milestone during this year’s Q2 bull market. The company, however, has not abandoned the relatively new on-chain activity to target crypto-natives.