Strive Enterprises, an asset management firm co-founded by Vivek Ramaswamy, announced a new asset management division on November 1 that will integrate Bitcoin (BTC) into clients’ portfolios, according to a November 1 report. press release.
The move is intended to use Bitcoin as a hedge against expected long-term economic risks, including inflation, rising fixed income rates, ongoing geopolitical tensions and restrictive monetary policy.
According to Strive, Bitcoin is an asset that can provide resilience amid global debt concerns and economic instability. Ramaswamy said:
“Strive was founded to counterbalance the trend of companies towards ESG. We are going one step further with asset management designed for financial independence.”
The company also announced an expansion, including moving its headquarters from Ohio to Texas. The new unit will be based in Dallas.
Strive’s entry into asset management reflects a broader strategy, supported by a $30 million Series B financing round led by Cantor Fitzgerald.
CEO Matt Cole said Bitcoin’s inclusion aims to help clients manage risks such as rising fixed income rates and geopolitical pressures. He added:
“We see Bitcoin as a tool for financial resilience.”
The wealth division will be led by industry veterans Gary Dorfman and Randol Curtis, both of whom have significant experience in asset management at firms such as Sanford C. Bernstein and Morgan Stanley.
Strive has built its reputation on offering alternatives to traditional investing focused on environmental, social and governance (ESG). Instead, the company emphasizes what it calls “pro-capitalist” investments, appealing to a group of retail investors with its message of maximizing value without ESG constraints.
Ramaswamy, an active advisor in former President Donald Trump’s 2024 campaign, has consistently expressed strong support for Bitcoin. He sees the dollar as an essential alternative to the US dollar and emphasizes its role in holding the Federal Reserve accountable and preventing currency manipulation.
Ramaswamy has stated that Bitcoin offers individuals an “opt-out from the broken financial architecture created by the US Federal Reserve system.” He has become known for challenging conventional corporate governance models through his participation in Strive and his advocacy for financial freedom.
His involvement with both Strive and Trump’s campaign signals a shared interest in reforming American financial and business practices. He added:
“The moment is now right to launch a pro-capitalist asset management company focused on true financial freedom, with a focus on integrating Bitcoin into standard portfolios.”