Sydney, Australia — STEPN GO, the innovative social-lifestyle app by FSL, is thrilled to announce a collaboration with the iconic Snoop Dogg. This partnership introduces a limited edition of co-branded Genesis Sneakers that blend Snoop’s legendary style with STEPN GO’s dynamic fitness platform.
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Snoop Dogg, a trailblazer in music and culture, has always embraced new technologies. Known for his early adoption of blockchain and NFTs, this collaboration signifies his ongoing journey into the Web3 space, reinforcing his role as a cultural pioneer.
The STEPN GO x Snoop Dogg collaboration will unveil 800 exclusive Genesis Sneakers, each showcasing four unique designs inspired by Snoop’s most memorable looks: Dope, Lowrider, ‘G’ Sneaker, and Doggystyle. These aren’t just sneakers; they embody the bold, trendsetting spirit of Snoop Dogg.
Raffle Details and User Engagement Features
The raffle for these sought-after sneakers will take place exclusively through the STEPN GO X account and on MOOAR, FSL’s dedicated marketplace, from October 25 to November 8. Raffle tickets are priced at 15,000 GMT, the native token of the FSL Ecosystem, used to unlock various features across FSL products.
The raffle is multi-chain, allowing participants to enter from their preferred network. Plus, if you don’t win, your ticket cost will be refunded in GMT, making it a risk-free experience.
“We wanted this collaboration to be more than just about Sneakers—it’s about pushing boundaries in both culture and technology. Snoop has always been at the forefront of trends, and together we’re blending the physical and digital worlds in a new way.”
Yawn Rong, Co-Founder of FSL
STEPN GO enhances user engagement with features like The Haus System, which allows users to lend sneakers to friends, sharing both Energy and earnings. This approach simplifies onboarding for newcomers, enabling anyone to join the Web3 fitness movement with just one click.
Rewards for Staying Active
Additionally, STEPN GO’s Fitness Level feature rewards users for staying active. As they walk, jog, or run, they earn GO GAME TOKEN (GGT), which can be used to upgrade sneakers or mint Shoeboxes. This partnership resonates with both sneaker aficionados and Web3 enthusiasts alike.
“Snoop’s iconic journey and influence inspired the designs of the Sneakers, but more importantly, he’s joining us to create something revolutionary in fitness and digital ownership,” said Yawn. “The Web3 world is evolving fast, and we’re excited to bring users on this journey with us.”
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About STEPN GO
Building on the success of STEPN, the pioneering move-and-earn platform, STEPN GO is redefining social fitness. Users can buy, borrow, or lend sneakers to earn rewards while staying active, fostering both physical activity and social connections.
About STEPN
STEPN is the leading lifestyle app in Web3, boasting over 5.6 million registered users. By incentivizing exercise through rewards, the app encourages users to purchase virtual Sneaker NFTs and earn rewards through physical activity. STEPN has partnered with notable brands like adidas and ASICS over the years.
About Snoop Dogg
Snoop Dogg is an entertainment mogul and cultural icon, celebrated for nearly three decades. With over 40 million albums sold and numerous accolades, including 20 Grammy nominations, he continues to redefine the music and entertainment landscape.