Doodles has announced a groundbreaking animation experience coming this summer, directed by Burnt Toast and produced by internal creative studio Golden Wolf.
Titled “Dullsville and The Doodleverse,” the animation experience bridges Doodles’ iconic style with a revolutionary and cinematic format. It will be anchored by the release of three Doodles Records music videos featuring tracks by Pharrell Williams and other artists, including Lil Wayne and Coi Leray, who will also be voicing characters in the film. Other prominent collaborators and featured artists will be revealed soon.
Beyond music and animation, the overarching campaign referred to as “Project Gray” will take the shape of a transmedia activation, incorporating live events, partnerships, exclusive merchandise, and digital collecting experiences.
It will begin to roll out in early summer and culminate with a tentpole moment at the Toronto International Film Festival, where the film will premiere, followed by a global release.
Two years ago, we were in talks with the biggest animation studios in the industry to adapt our IP into a global entertainment franchise,” Doodles CEO Julian Holguin explained on X. “After countless meetings, with offers on the table, we decided to pivotUltimately, we would have had to surrender creative control & have no guarantees on development timelines. And so, we decided to self-finance and develop our own content. The first step in that direction was acquiring the award-winning animation studio, Golden Wolf. Not long after, we green-lit our pilot and kicked off pre-production.”
Golden Wolf founder Ingi Erlingsson added: “Today is not only a pivotal moment for Doodles, but also for Golden Wolf! For the past decade we’ve worked with some of the biggest IP in the world, from Minions to DuckTales, Spiderman to Powerpuff Girls (…) but today’s announcement celebrates our inaugural foray into long-form animation; something that myself and the team have wanted to do for a long time and a big part of why we joined forces with Doodles!”
An immersive gallery experience offering a first look at the creative development of “Project Gray” and “Dullsville and The Doodleverse” took place at Ideal Glass Studios in New York City on the evening of April 4, exclusively accessible to OG Doodles holders.
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