Mondelēz International, the global food and snacking powerhouse behind iconic brands such as Oreo, Cadbury and Toblerone, has officially joined the Hedera Council, according to a February 14 report. press release.
Under the partnership, Mondelēz will use the Hedera blockchain to improve digital transformation, supply chain management and customer engagement.
The Hedera Council, made up of more than thirty diversified organizations, manages the Hedera Network, a ledger designed for decentralized economic activities.
Mondelēz International’s entry into this consortium highlights its commitment to embracing digital innovation and improving business processes through the adoption of Web3 and DLT technologies.
Encourage DLT adoption
By joining the Council, Mondelēz International aims to research and develop DLT-based solutions on the Hedera network. The partnership will enable the company to develop initiatives to enrich the consumer experience and optimize supply chain processes.
The collaboration aims to streamline operations and drive innovation across the company’s extensive network, which spans 80 countries and employs approximately 91,000 people worldwide.
In addition to the partnership with Hedera, Mondelēz International has partnered with SKUx, a fintech and payments platform, to offer a digital payment option that enhances consumer experiences.
The company represents the first real-world application of DLT in consumer packaged goods (CPG) supply chain tracking and digital payments-based offerings, setting a new standard for transparency and efficiency in the industry.
Hedera’s growing ecosystem
In recent months, Hedera has announced a number of key partnerships, including a partnership with Hitachi America, Ltd. The alliance aims to bring Hitachi’s expertise in industrial solutions to the Hedera ecosystem and promises to explore end-to-end supply chain and sustainability solutions on the DLT. platform.
Hedera has also entered into a $250 million partnership with the Saudi Ministry of Investments. This five-year agreement aims to catalyze the development of Web3 technologies and deep tech in Saudi Arabia by launching the DeepTech Venture Studio in Riyadh.
The initiative is expected to accelerate innovation in several sectors, including AI, blockchain and other emerging technologies, strengthening Saudi Arabia’s commitment to diversify its economy and reduce its dependence on crude oil.
These collaborations will strengthen Hedera’s position in the blockchain and DLT space and highlight the network’s ability to support broad applications across industries.