Walmart, the well-known chain of hypermarkets in the USA, will distribute in its 3,100 stores, the new Pudgy Toys line, inspired by the NFT collection.
This is a line of plush toys, figurines, and physical collectibles, in honor of the NFT collection that made the brand the number one on Amazon in 2023.
Walmart distributes Pudgy Toys: plush toys, figurines, and physical objects inspired by the famous NFT collection
Walmart, the well-known chain of hypermarkets in the USA, renews its partnership with Pudgy Penguins, distributing the new Pudgy Toys line in its 3100 stores.
The path to Web3 mainstream adoption continues.
The new line of Pudgy Toys, with Pudgy World, is now available in 3,100 @Walmart stores across the USA.
Learn more below. pic.twitter.com/ovNRgLp5S7
— Pudgy Penguins (@pudgypenguins) February 20, 2024
“The journey towards the adoption of Web3 continues. The new line of Pudgy Toys, with Pudgy World, is now available in 3,100 @Walmart stores across the United States. Learn more.”
The Pudgy Toys are a line of plush toys, figurines, and physical collectibles inspired by the NFT collection launched in May 2023 on e-commerce platforms.
This line had quickly made Pudgy Penguins brand the number one on Amazon in three distinct categories. Not only that, Pudgy Toys won the Toy Insider’s Top Summer Toy in 2023. Pudgy toys range from 2.99 to 11.97 dollars.
The current new line of Pudgy Toys comes after the success of September 2023, when Pudgy Toys debuted in 2,000 Walmart stores.
Walmart: 1,100 more stores for the new Pudgy Toys line inspired by NFTs
This new expansion will include 30 different Pudgy Toys, including Lil Pudgys Igloo Collectibles and Action Figures, all exclusive to Walmart. On the other hand, Walmart has added a total of 1,100 additional retail locations to better support this collaboration.
On this matter, Luca Netz, CEO of Pudgy Penguins, said:
“Our strategic collaboration with Walmart has allowed Pudgy Penguins to achieve new milestones in the consumer market. The expansion into other Walmart stores, along with the offering of exclusive toys, highlights the enduring appeal of the Pudgy Penguins characters. By merging traditional digital platforms with innovative blockchain technology, we are providing a new class of consumers with tailored interactive experiences, while also elevating the online Web3 community.”
Each toy comes with a QR code that unlocks traits and collectible items inside Pudgy World, an open-world online game powered by the Layer 2 blockchain, zkSync Era.
Here, players can customize their penguin characters, complete story-driven missions, and more.
Since all existing and future Pudgy Toys are connected to existing NFT IP pieces, NFT holders will continue to receive royalty payments from the OverpassIP licensing platform.
OverpassIP, now in beta phase, represents a revolutionary step not only for NFT, but also for blockchain technology, creating an innovative approach to intellectual property licenses.
The Penguin NFT Club
Already in August 2021, a good 2 and a half years ago, there was talk of the Penguin NFT Club, the collection of 8,888 NFTs that had seen the Pudgy Penguin #6873 being sold for $469,000.
2021 is known as the year of the Non-Fungible Token market bubble, today, however, the situation is more sustainable.
The collection of the original Penguin NFT Club has sold out in 20 minutes, with an appreciation of over 25 million dollars.
The Pudge Penguin have created an NFT community for their group project. In fact, all NFTs are unique images but connected by a theme. Holders of these NFTs also join the project’s community, gaining additional benefits.