SI Tickets, the ticketing division of Sports Illustrated, plans to migrate its NFT Box Office ticketing platform from the Polygon blockchain to Avalanche. Ava Labs, the developer of Avalanche, will provide the resources and expertise to transform event tickets into dynamic digital content. This will allow SI Tickets to better engage with guests before, during and after events through the exclusive benefits provided by NFT tickets.
SI Tickets CEO David LANE said the partnership with Ava Labs will bring critical resources that Polygon lacked. He spoke about the benefits of selling NFT tickets, explaining that it creates opportunities for further engagement and revenue streams for event organizers once tickets are scanned. Lane believes the growing sports NFT market will drive mass adoption as fans see value in NFT offerings.
The launch coincides with the first season of Inspect Rewards, an initiative that rewards Avalanche fans for participating in the community. Users can connect their wallets to the Inspect analytics platform and set AVAX profile pictures to qualify for ranking-based rewards. Ava Labs apparently sees a lot of potential in NFT ticket sales. It has invested in tixbase, another Web3 ticketing company, as well as Dreamus, a South Korean concert ticketing platform that integrates with Avalanche.
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